Intercoiffure Suisse is thrilled to announce L’Oréal Professional Products as its newest Platinum Partner. In future projects and plans, L’Oréal Professional Products will accompany and actively support the diverse activities of Intercoiffure Suisse. This significant cooperation underlines L’Oréal Professional Products’ commitment to strengthening, promoting and innovatively shaping quality and professionalism in the Swiss hairdressing trade.
“It fills us with great pride to welcome L’Oréal Professional Products as a new Platinum Partner. Her passion for quality and innovation in the hairdressing industry and her intensive commitment to education are an excellent fit with the core values of Intercoiffure Suisse. We are looking forward to future joint ventures. We are excited about the upcoming projects and the opportunities that this partnership will open up for us and our members, says Cornelia Fabbricatore, President of Intercoiffure Suisse.
“Intercoiffure unites the best hairdressers worldwide in a total of 38 countries. L’Oréal Professional Products has not only been an international partner of Intercoiffure Mondial for many years, but has also been a sponsor in Austria and Germany for a long time. We are therefore very pleased that we are now also at the side of Intercoiffure in Switzerland. With our platinum membership, we want to make it clear that we want to support Intercoiffure and its members in Switzerland in the long term. We would like to take this opportunity to thank Cornelia Fabbricatore, President of Intercoiffure Switzerland, and her entire team for their cooperation, Thomas Schwulera, Market Director L’Oréal Professional Products Switzerland.
About L’Oréal Professional Products
For over 110 years, L’Oréal Professional Products has been using its expertise, passion and innovative strength to shape the future together with its salon partners. The brands L’Oréal Professionnel Paris, Redken, Kérastase and Shu Uemura inspire customers in the salon with innovative products and additional services. With strong coloring expertise and luxurious hair care, a visit to the salon becomes a special experience.
The ACCESS education platform and the L’Oréal partner store offer a new learning experience and real added business value. New customers are led directly to the salon via digital campaigns. Help is offered to retain employees and attract new ones to the partner salons. New ways are also being sought to attract additional stylists.
Sustainability is a central commitment with the Hairstylists for the Future program, which improves the green footprint and contributes to optimizing costs in the salon, especially with the Water Saver. No matter where the journey takes us and how the world changes – L’Oréal Professional Products is there for stylists.
At any time! Your partnership that shapes the future of the salon.
Further information:
https://www.loreal.com/en/professional-products-division/
Credits:
Photo Intercoiffure Suisse: Intercoiffure Suisse / Photographer: Loredana Gioia
Photo L’Oréal Professional Products: L’Oréal Suisse SA / Photographer: Marc Ninghetto