“Spotlight on…” was the motto of the Intercoiffure Suisse photo shoot 2024 at the end of April. In this newsletter you will get an exclusive look behind the scenes and a preview of the new looks developed by the fashion team under the direction of René Wagner and Roger Rogenmoser.

“This year, our collection is all about the 90s. Back then, boy and girl groups were popular and iconic TV series such as Beverly Hills 90210, Melrose Place and The Prince of Bel-Air were popular. We have taken typical style elements from these shows and reinterpreted them. We see the luminosity of intense colors and eye-catching styles that can’t be pigeonholed! When it comes to hair fashion, the coming season can once again be loud, individual and, above all, eye-catching. We are very much looking forward to officially presenting the new collection, says René Wagner.

Roger Rogenmoser adds: “With the new collection, we want to put the spotlight on the exciting and vibrant facets of that 90s decade. That’s why the collection will be called ‘Spotlight’. It not only brings creative styles into play, but also contemporary aspects of gender fluidity, underlined by cuts and hair colors with soft pastel and powder tones that are nevertheless intensely radiant.”
Stay tuned! You’ll find out more soon!

Stay tuned! You’ll find out more soon!

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